Are you considering installing solar energy to power your business and reduce your operating costs? If so, you know that solar energy provides a clean source of energy and will save you money in monthly bills for 30+ years to come. Solar power systems produce no direct emissions of greenhouse gasses or air pollutants during operation, making it an environmentally friendly alternative to fossil fuels.
There are reputational factors that come along with implementing green practices, as well as risks for not implementing them. These reputational factors can affect your businesses’ bottom line.
For example, Gallup, Inc. research found that 70% of job seekers consider a company’s environmental footprint as a factor before accepting a position, with over 24% saying it is a major factor. Another survey conducted by IBM found that for those that changed jobs recently, around one in three accepted a lower salary to work at an environmental and/or socially responsible company. These numbers are on the rise and employers who don’t take the environment into consideration will have a harder time finding and retaining staff.
In addition to the cost savings of converting to solar, here are five additional positive side effects that you and your business can benefit from:
Show You Are Environmentally Responsible: Adopting solar energy demonstrates a huge commitment to environmental sustainability and reducing carbon emissions, which will attract environmentally conscious customers, employees and investors.
Improve Your Public Image: Going solar can improve the public's perception of your company, particularly in an era where environmental concerns are at the forefront. Powering your business with solar energy will enhance your company's image in your community.
Increase Employee Engagement: Employees often take pride in working for a socially responsible company and may be more motivated to contribute to its success, as well as get on board with other green initiatives.
Boost Your Brand Value: A reputation for sustainability and green initiatives can boost a corporation's brand value. Consumers often prefer to support companies that align with their values, and being solar-powered can differentiate the brand in a competitive market.
Meet ESG Requirements: As the use of solar power contributes to reducing carbon emissions and mitigating climate change, it also helps public companies meet ESG (Environmental, Social and Governance) requirements. Even if a business is not required to report on ESG performance, many companies voluntarily tout their environmental efforts on their website, newsletters, quarterly reports, and more..
Solar energy can have several positive reputational benefits for corporations, and these can really add up when added to additional environmental initiatives like LEED lighting, recycling, community engagement, and more. It is no surprise that major brands are among the top corporate solar power users. By switching to solar energy, you can improve your company's reputation, attract environmentally conscious customers and employees, and differentiate yourself from your competitors.
Smart Roofs Energy is committed to helping businesses reduce operating costs and provides solar energy to all types of businesses and nonprofits.